Costume Jobs

Regarding the recent stories of Steve Jobs as Willy Wonka (from Insanely Simple via MacRumors), and specifically this bit:

But the killer was that Steve wanted to go all out on this. He wanted to meet the lucky winner in full Willy Wonka garb. Yes, complete with top hat and tails.

My first thought was along the lines of this response to the same quote from John Gruber:

Can’t quite come to grips with this bit

However, in the context of the 1944 video news and related background, like this:

Glenn, Mike, and I marched into Steve's office to give him the pitch. Pretty much the way I outlined it in the previous paragraph. Steve's eyes were sparkling through it all. By the time I got to, "and you as FDR," I had made the sale. In the binary universe of Steve Jobs, something is either a zero or a one. This was a one. Instantly. Definitively.

It seems like maybe this was simply a side (probably one of many) of Jobs that was largely hidden from public view. It actually makes me wonder if (or how) things like dressing up as Willy Wonka and FDR might relate to to his decision to adopt his famous standard wardrobe. One thing that doesn't surprise me: the idea that if Steve Jobs was going to do something, he was going to do it all the way.