Scratching the Surface

As I’ve already mentioned, I think Microsoft’s Surface is an interesting direction for them. However, it also seems clear that there is more we don’t know about this product than you might guess.

The Macalope has some witty banter with the Winotaur on this very topic. Worth a read. Somewhat less witty, but perhaps more informative, is this piece from Danny Sullivan at Marketing Land (via the aforementioned Macalope article).

It certainly seems like an odd play for Microsoft to preannounce with so few details, and with such hesitancy to allow anyone to actually use the product. I can’t say they made the wrong choice though. They’ve certainly created a lot of buzz. Heck, they’ve got me writing articles about Microsoft. Who would have predicted that?